AI automation
AI that answers, books and follows up, so your team doesn’t have to.
We build AI assistants and automations for your WhatsApp, inbox and CRM, in English and Arabic, with a person always one step away.
We’re taking on a small number of pilot clients this quarter.
Example
WhatsApp assistant
Is there a place tomorrow?
Yes, we have places at 10 am and 4 pm. Shall I book one for you?
10 am, please.
Booked for 10 am tomorrow. I’ll send you a reminder in the morning.
An assistant answering and booking on WhatsApp. Illustrative chat.
Works with
- WhatsApp Business
- Website forms
- Gmail
- Outlook
- HubSpot
- Zoho CRM
- Google Sheets
- Google Calendar
- Your own system, through its API
Sound familiar?
The work that eats your week
The same questions, all day.
Prices, times, locations, “Is there a place tomorrow?” Your team answers them one by one on WhatsApp.
Leads that wait.
An enquiry comes in at 9 pm and gets a reply the next afternoon, after the person has asked someone else.
Reports by hand.
Every week someone copies numbers from the ads account, the website and the sales sheet into one message.
What we build
Start with one task. Add more once it works.
WhatsApp assistant
- Answers common questions in English and Arabic.
- Books and reschedules appointments or course seats, and sends reminders.
- Hands the chat to your staff when someone asks for a person or the question needs one.
Lead follow-up
- Every enquiry from your website, ads or WhatsApp gets a reply within minutes.
- The AI asks a few qualifying questions and logs the lead in your CRM.
- Your sales team gets a short summary.
Reports that build themselves
- Pulls your sales, ads and website numbers into one weekly summary.
- Delivered by email or WhatsApp, in plain language.
Step by step
From simple automations to AI agents
You don’t need to start with the most advanced option. We start where the value is clearest and step up once it’s reliable.
- Automation: follows rules you set.
- AI assistant: understands a message and replies from information you approved.
- AI agent: takes actions across your systems, within limits you set.
Example
What each level does
- AutomationRulesA new form entry goes to your CRM and alerts sales.
- AI assistantRepliesAnswers “What time is the Saturday course?” in Arabic.
- AI agentActsMoves a booking, updates the CRM and confirms with the customer.
One example for each level.
Safeguards
Your team stays in control
- It answers only from what you approve: your prices, policies and FAQs. Nothing made up.
- A person is always one step away. The assistant hands over when it’s unsure or when someone asks for a person.
- Sensitive actions need a yes. Refunds, cancellations and anything you choose wait for your team’s approval.
- No medical, legal or financial advice. The assistant books and informs; your professionals advise.
- Your data stays yours. Every conversation is logged where you can read it, and you own the logs.
How we work
How a pilot works
Free consultation (30 min)
We pick the one task that costs you the most time.
Map and quote
A written plan: what it will answer, where it hands over, and a fixed price. Delivered within 3 business days.
Build and test (2–3 weeks)
We test with your real questions, in both languages, before anything reaches a customer.
Go live with a 30-day review
We track reply times, bookings and hours saved, then tune what needs tuning.
Questions about AI automation
Do you build AI agents?
Yes. We usually start with an assistant that answers and books, then add agent actions such as rescheduling or updating your CRM once the basics are reliable.
Will it replace my staff?
No. It takes the repetitive messages, so your team spends its time on the conversations that need a person.
Does it work in Arabic?
Yes. It replies in Arabic or English, matching the customer, and we test it with the way your customers actually write before it goes live.
What if it gets something wrong?
It answers only from information you approve and hands over when unsure. Every conversation is logged, and we review them with you in the first 30 days.
What does it cost to run?
The setup is a fixed price. Running costs are WhatsApp message fees and AI usage, billed at cost, plus an optional monthly care plan.
Do I need a new system?
No. We connect to the tools you already use.

Tell us which task eats your team’s time.
In 30 minutes we’ll tell you honestly whether AI is the right fix, what we’d automate first and what it would cost.